Our Story: Lily & Sage
Discover the heart behind Lily & Sage. Learn about our journey, our values, and our commitment to creating sustainable, customizable dresses that celebrate individuality.
The Inspiration Behind Lily & Sage
Lily & Sage began with a simple idea: to craft beautiful, timeless dresses that fit real women and celebrate their unique style. I wanted more than mass-produced clothing – I wanted pieces that were thoughtful, sustainable, and designed to make the wearer feel confident and comfortable.
The inspiration came from my own experience. After turning 35, I realised that it can be hard to find garments that feel elegant, flattering, and age-appropriate in mainstream retailers. That frustration inspired me to create a line of clothing that empowers women of all ages to feel confident and stylish.
Each dress is handmade, personal, and unique. From fabric choice to final stitch, every piece is designed with care, celebrating individuality while prioritising sustainability and quality. Our name reflects the beauty and simplicity of nature: fresh, enduring, and full of character — just like the women we design for.
Our Core Values
At Lily & Sage, we're driven by a set of core values that define who we are and what we stand for:
- Authenticity & Individuality: Every dress is designed for a real person, celebrating her body, style, and personality. We value unique expression over mass-produced conformity.
- Sustainability & Responsibility: We carefully choose natural, eco-friendly fabrics and processes, so each garment is mindful of the planet and future generations.
- Quality & Craftsmanship: Each piece is handmade with care, prioritising durability, thoughtful construction, and timeless style.
- Comfort & Confidence: We create dresses that feel as good as they look, fitting real bodies and enhancing natural movement and confidence.
- Empowerment Through Choice: Our customers are co-creators. From fabrics to sleeves, necklines to length, every dress is designed with their input, making them feel in control of their style.
- Elegance & Timelessness: Every piece is intended to endure trends and seasons, offering a wardrobe that is versatile, flattering, and enduring.
Feel Like a Goddess
I want every woman who wears a Lily & Sage dress to feel like a goddess – the most stunning woman in the room. I want them to feel confident, radiant, and beautiful, with their inner self shining through in how they carry themselves.
Each dress is designed to reflect their personality, enhance their confidence, and make them feel truly unforgettable.
"Lily & Sage allows every woman to have access to beautiful pieces. It is an investment into yourself that will make you feel like your most beautiful self."
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